Woke Luxury Comes with a Side of Social Justice
The new year has kicked off in the luxury sphere with a startling series of heartfelt and provocative moves by some leading brands to stay woke. Recently, we found three examples that moved us to stop and take note. We’re sure there are more, but these three caused us to reflect on what might be a new reality: woke luxury. Purveyors of luxury products and experiences can potentially play a transformational role in forging genuine connections between disparate communities, celebrating and encouraging human courage and decency, and ultimately helping to foster social justice in the world — if they choose to engage in actions that are viscerally moving, even shocking. Or just plain generous.