Luxury Legends: Can Rodeo Drive Measure Up to the Hype?
Rodeo Drive. The very words make the heartbeat of any devoted luxury shopper of a certain age accelerate. Long before Net-a-Porter there was Rodeo Drive: a magical boulevard with a median strip lined with palm trees and flagship boutiques for every designer and fine jewelry brand worth knowing about. Birthplace of so many iconic movie scenes about shopping: Clueless, Pretty Woman, Sex and the City – The Movie. The stuff of dreams. Fast forward to today, when retail is “dead,” everyone shops online, and direct-to-consumer is the way to get rich quick if you’re a purveyor of luxury goods. Is Rodeo Drive still relevant? Is it still fun? Or has the party moved on?
