Have you ever wished that you had a rich and generous aunt or uncle with exquisite taste and an extensive timepiece collection, so that you could avoid the staggeringly high prices of luxury watches by borrowing what you need for the big events in your life?
It’s full-tilt party season, and if you’re like many people, you’re already wishing that your jewelry box was better stocked. Depending on your social calendar, you may be attending a dozen parties (or more) and if you want to shine at all of them, it would be really fun to show up sporting new baubles every time. In the past, this would have been a hopeless dream for most of us. Even raiding the caches of our mothers, sisters, and besties wouldn’t really suffice. But thanks to the sharing economy, the dream is becoming a reality. Yay! If you need more bling in your life, and you’re willing to share with other like-minded people, read on.
One of the most intriguing business dilemmas I’ve encountered recently is the conundrum of how luxury brands should think about their relationship with Amazon (and its subsidiaries Zappos and Shopbop). The “core” global luxury market – personal goods and services – is a $250 billion global business with an increasingly anemic growth rate. Amazon, on the other hand, continues to grow at strong double-digit rates. Surely this is a marriage made in heaven?
Dandelion Chandelier recently conducted an analysis of 120 luxury brands, 40 each in the fashion, beauty and watch & jewelry categories. We wanted to understand how these brands are showing up online, and which ones are truly market leaders in this space. Here’s what we found.
It’s not headline news that the most venerable luxury brands across nearly every segment have been, to put it politely, fashionably late to the e-commerce party. The $1 trillion-plus global luxury sector has been slow to embrace online sales, and not without some good reasons.
