Valentino Launches a New Exclusive Luxury Resort Line
Is this athletic wear? Are these party clothes? Can I wear them to the office? Or to the gym? Yes, yes, yes and yes – at least in a manner of speaking. Last week, Valentino launched a 4-weeks-only pop-up shop on Spring Street in SoHo to showcase its latest resort collection. And it’s unlike anything we’ve ever seen from the house of Valentino. We were invited to the “VIC” (that’s Very Important Client, thank you very much) event last Thursday, so we got to see it firsthand. And we love it. It’s luxury sportswear with a more literal take than usual – fresh, vibrant, energizing colors; crisp silhouettes; an urban sensibility; and an explicit nod to sports – especially basketball and boxing. The ad campaign was shot on a basketball court, with the models shooting hoops. The vibe of the collection is femme and macho, practical and whimsical, relaxed and hard-charging. The pieces are smartly-priced, and as a result they’re flying out the door. You should get yourself to the pop-up store before it closes …