Could the Future of Luxury Retail Actually Be Fun?
We have seen the future of retail. And it’s fun. Literally. While old-line department stores and legacy brick and mortar retailers struggle to stay relevant and generate foot traffic, and launch somewhat far-fetched initiatives (we’re looking at you, Saks Fifth Avenue Wellery), on a trip to Martha’s Vineyard, we stumbled across a small retail location that points a clear path to the future for traditional retail. And it’s all about entertainment and fun.