Can a Strong Woman ever be Deemed Likable?
Research shows that the more women succeed, the less likable they become. What is it about likability that absolutely seems to elude women leaders? And why does likability even matter? In fact, what does likability even mean? The new phrase summarizing the dilemma faced by women who already have or are seeking positions of authority is “the Likability Trap.” Name a senior woman leader in an important field of endeavor who is routinely described as likable. Anyone? Anybody? Can a strong woman ever be deemed likable?