The Luxury Mall of the Future Has a Gourmet Food Court
The foodies have invaded the food court, and a trip to the mall will never be the same.
All posts tagged: HOW TO SUCCEED IN BUSINESS
Why Not Indulge in the Luxury of Checking Your Bag?
Type-A people do not check bags when they fly. Ever. They brag about it, scheme around it, and sacrifice sartorial style on the road in the overriding interest of efficiency. They share tips about how to do it (one of our beloved Luminaries shared her tips on how to make it happen at my request). It’s one of the many justifications for taking a private jet. It’s a Thing if you are in the globe-trotting influencer elite.
How to Create and Sell a Luxurious Object of Desire
When a luxury company sets out to create an object of desire – not an experience, but an actual item, like a piece of jewelry, a handbag, or a coat – how do they do it successfully? If there’s no new technology, no new performance enhancement, no functional reason for a new purchase, how does one create desire? Is there a formula? Or is it pure luck and serendipity?
Why Big Data Will Fail in the Irrational World of Luxury
Luxury can be many things, but fully rational isn’t one of them. That’s why the data-driven trend in marketing is highly likely to fail in the irrational world of luxury. There’s a huge amount of scientific marketing chatter about Google algorithms, empirical quantitative research, media mix formulas, social media analytics and AI marketing metrics. It’s driven by the explosion of data at hand. Some estimates say that information is doubling every two years, due in part to the daily influx of 200 billion emails and the explosive growth of AI generated “news.”
To Make the Bed or Not? That is the Question
Have you noticed that all of a sudden the decision to make your bed every morning or not has become a litmus test for the kind of person you are? It’s actually a Thing now.