Low is the New High Luxury: The Rise of the Super SUV
As previously discussed here at Dandelion Chandelier, there’s a fascinating central tension inherent in luxury: it’s simultaneously ethereal and deeply-rooted; humble and haughty; high and low; dandelion and chandelier. Right now, Low is having a moment. And so we see the rise of the once-humble utilitarian sports vehicle to the luxury stratosphere: the Super SUV.