When a luxury company sets out to create an object of desire – not an experience, but an actual item, like a piece of jewelry, a handbag, or a coat – how do they do it successfully? If there’s no new technology, no new performance enhancement, no functional reason for a new purchase, how does one create desire? Is there a formula? Or is it pure luck and serendipity?
Have you noticed that all of a sudden the decision to make your bed every morning or not has become a litmus test for the kind of person you are? It’s actually a Thing now.
The American Presidential Election. Super Bowl LI. The Oscars. Call us crazy, but at Dandelion Chandelier we see a pattern here. At three iconic events in American life in the past six months, everything that “everyone” expected, even very close to the end, turned out to be wrong – in one case, even after an official announcement had been made and the acceptance speech had begun. One of these incidents on its own might be interesting. Three in a row is riveting. What’s going on here?
It’s been over two weeks and here at Dandelion Chandelier we’re still talking about it: how on earth did Tom Brady and the Pats win Super Bowl LI?
“My dog made it to the Ivy League.” So reads a bumper sticker on a Connecticut car, according to the New York Times. It turns out that dogs really are like our children – and in elite families, that means that they, too, are under pressure to be admitted to the family school.
