Is the Quest for Luxury Instagram Pics Making you Crazy?
Royal Caribbean Cruise Lines has launched a new advertising campaign that appears to be the perfect intersection of luxury, marketing and tech, and also the quintessential sign of our times. Outdoor ads all over Manhattan show screen shots of fictional Instagram pages with gorgeous photos of luxury life onboard their ships and on excursions to various photogenic ports of call. The ads are complete with multiple hashtags, and of course the obligatory tally of the number of (fictional) likes each post has garnered.