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All posts filed under: Essays
THOUGHTS ON THE WORLD OF LUXURY AT LARGE
How to Create a Credit Card that Rich Millennials Love
What happens when a new product is too luxurious for its own good? JP Morgan Chase found out the hard way with its new Chase Sapphire Reserve Visa card, billed as “the American Express Platinum Card for millennials.” Who knew that a credit card could create a frenzy akin to Karl Lagerfeld’s collection at H&M?
Is Smart Luxury Technology Making Us All Really Stupid?
Nike launched the HyperAdapt, its first self-tying shoe, at the beginning of December – some in the press heralded the long-awaited moment as “Back to the Future 2” finally coming to life. And it’s hard not to smile at the thought of magical shoe laces: animating prosaic objects into self-determined, chatty and charming companions has made Disney a fortune (NB: Frozen, Beauty and the Beast). So it’s hard to imagine how Nike could go wrong with this idea, even at the rather ambitious price point of $720 per pair. Surely version 2.0 will be able to chat with you as you prepare to head out for a run, and perhaps even coach you as you exercise.
Why do Billionaires Go to the Big Global Art Fairs?
Art Basel in Miami Beach wrapped up last week, and the perpetual party that is South Florida is just a little bit quieter for now. On a recent afternoon in New York, I sat down with a friend who is deeply expert in contemporary art and asked him a simple question: what is it with billionaires and art? And why do so many extraordinarily wealthy people attend these big art fairs, like Art Basel Miami, year after year? He smiled as he glanced out at the glum, rainy, cold Manhattan sidewalk scene. “Well for one, it’s in Miami Beach.”
How to Befriend a Billionaire in One Easy Step
Have you ever wondered how to become part of the inner circle of a wealthy and powerful person? Is it your dream to be part of the entourage that gets to hang out with someone who is successful, driven and brilliant, a true alpha type who might actually change the world? This role can be yours, and it does not require you to do anything illegal, unethical or even unseemly (although of course many people seem to attempt all of those things, with varying measures of success). All you have to do is become the goat. Or the pig. Let me explain.