All posts filed under: Essays

THOUGHTS ON THE WORLD OF LUXURY AT LARGE

A Good Night’s Sleep is Now a Luxury Object of Desire

Published by Pamela Thomas-Graham

It’s surely not breaking news to you that sleep is the new sex amongst the global elites: people crave it, brag about how much they’re getting, keep running numerical tallies of their experiences, quietly seek instruction on how to get better at it, and secretly cannot manage to get enough of it to satisfy them. The number of nightly hours of successful sleep one can achieve has become a “thing,” and a good night’s sleep has become a luxury item, to be lusted after and fetishized.

Why We’re Convinced that Gucci Will Save the World

Published by Pamela Thomas-Graham

You may think that Amazon is taking over the universe, but keep your eye on Gucci. Its influence on global culture and commerce is omnipresent, enormous and growing, and you may not even realize how it’s changing the way you see the world. My money is on them in the race for total global domination. It’s also the only force that I see in the world right now with a real shot at uniting the people of Earth across the boundaries of race, color, class, religion and creed. Yes, you heard that right. Not the UN, not the darling duo of Justin Trudeau and Emanuel Macron. Gucci. Mark my words. Why? My hypothesis is driven by a series of simple observations.

How to Create and Sell a Luxurious Object of Desire

Published by Pamela Thomas-Graham

When a luxury company sets out to create an object of desire – not an experience, but an actual item, like a piece of jewelry, a handbag, or a coat – how do they do it successfully? If there’s no new technology, no new performance enhancement, no functional reason for a new purchase, how does one create desire? Is there a formula? Or is it pure luck and serendipity?