Back in the day, it was common for fashion and beauty magazines to publish lists that compared a “splurge” and a “steal.” They would juxtapose a high-priced luxury item and its effective – and far more affordable – twin. We love the idea of substitutions at a time when saving money is paramount – and when the best luxury of the moment is the purchase that doesn’t lead to buyer’s remorse. Our correspondent Jillian Tangen has curated a list of the best and most effective drugstore substitutes for high-priced luxury beauty and personal care products, including cleansers, serums, moisturizers, toners, eye creams, masks, and sunscreen.