Essays

When is the Best Time to Start Luxury Holiday Shopping?

Isn’t it way too soon to be talking about holiday shopping? Actually, no. It’s just about to be too late. That is, if you want to give your loved ones something truly luxurious, special, bespoke, unusual or hand-made. True luxury takes time. And that means you need to get moving.

But don’t stress – here at Dandelion Chandelier, we’ve got you covered. Our holiday luxury gift-giving series will showcase truly special products and experiences that will delight your loved ones, clients, and anyone else on your gift list. We’re showcasing incredible items and experiences that you can order this month. That way, when the holiday season actually arrives, you can focus your energy on going to swanky parties, imbibing eggnog, looking cute and being generally just totally chill. That can be your holiday gift to yourself. Right?

In case you think starting your holiday shopping in September is a nutty idea, let’s look at some facts. According to the National Retail Federation, in 2016 U.S. consumers reported that they began shopping for the holiday season at the following times: 41.4% during the month of November; 12.2% before September, 6.5% in September and 21.9% in October.

See? Some people may already be done!

Our multipart series on gifting will share ideas and inspiration across a number of core categories, leaving you with ample time for planning, browsing, and purchasing:

–Bespoke items – sometimes the best gift is something made by hand especially for one person. A fragrance, for example.

–Customized items – these are offerings from established global luxury brands that can be personalized in creative ways so that your gift is one-of-a-kind and reflects the spirit and experiences of the recipient. A luxury handbag, for example.

–New product launches – for the early adopters and fashionistas in your life, sometimes the best gift is whatever is new, updated, or not-yet-available to the public.

–Hot products and experiences – perhaps they’re not new, perhaps they’re just wildly popular. We’ll give you a heads-up on what’s selling out, so that you can be the holiday hero that scored access to something that is nearly impossible to get.

–Sports-related gifts – the world is full of jerseys, mugs, beer cozies and the like – but what if the situation requires a classier, more elevated item that reflects the recipient’s favorite team? We’ll share our secrets on how to show some team spirit in style.

–Surprises! We’ve uncovered the coolest possible way to deliver a smart, luxurious surprise gift to the important people on your list. If you’re trying to find something meaningful for someone who “has everything,” this is the place.

Here’s a fun fact to help motivate you: gift giving actually makes the giver feel happy. A neurological study recently conducted at the University of Zurich found that generosity changed the activity in people’s brains in ways that increased their feelings of happiness, even if the generous act was small.

Our patented 5-step gift-giving process is based in part on starting early, so that you don’t get slammed with last-minute pressure (and resentment). Why not think of holiday shopping as a treasure hunt that can be fun and illuminating? Finding just the right present is a wonderful feeling – done properly, giving a gift can be one of life’s sweetest luxuries. So let’s get started!

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